|For more than 100 years, JCPenney has been serving American consumers by building our business on timeless values. That is our history. That is our future.
Since James Cash Penney opened his first Golden Rule Store in 1902, our goal has been "to serve the public, as nearly as we can, to its complete satisfaction." By valuing our customers, associates, communities, investors, products, and services, JCPenney has become one of the most trusted retailers in America.
Here you will find how we built that reputation. This site contains historical information about J.C. Penney Company, Inc., the life of our founder, James Cash Penney, and the people and merchandise that make up the fascinating mosaic of the Company’s 100+ years.